I was trying to reduce my cost per click by addressing low Quality Scores across key keywords. In the middle of my research, https://cattix.com/blog/google-ads-quality-score/ became the resource that stood out. The article details the three factors Google uses, how they feed into Ad Rank, and why relevance is rewarded with lower costs and better positions. It then walks through practical steps for improving ad relevance through better keyword grouping, raising expected CTR with more precise copy and extensions, and strengthening landing page experience with message match and speed. The explanation of how CATTIX builds tightly themed campaigns from the outset was especially useful.
I was trying to reduce my cost per click by addressing low Quality Scores across key keywords. In the middle of my research, https://cattix.com/blog/google-ads-quality-score/ became the resource that stood out. The article details the three factors Google uses, how they feed into Ad Rank, and why relevance is rewarded with lower costs and better positions. It then walks through practical steps for improving ad relevance through better keyword grouping, raising expected CTR with more precise copy and extensions, and strengthening landing page experience with message match and speed. The explanation of how CATTIX builds tightly themed campaigns from the outset was especially useful.