Do you ever look at a painting and suddenly feel a wave of calm wash over you? Art is made to evoke an emotional response, and often colour plays a big role. Warm colours, such as red, orange and yellow can make us feel comfortable and happy. Cool colours, such as green, blue, indigo and violet can make us feel calm and serious. When we look at certain colours, we feel different emotions.
Red: excitement, strength, love, energy
Red is exciting and stimulating. It signifies strength, power, courage and danger. It links us to our physical needs and will to survive. Red motivates us and gives us confidence.
Orange: confidence, access, bravery, sociability
Orange is the colour of extroverts, symbolizing encouragement and optimism. It exudes happiness and, encourages rejuvenation and hunger. It is used in marketing to imply affordability and success.
Yellow: creativity, happiness, warmth, cheer
Yellow is the colour of creative thinkers and innovators. It represents hope, happiness and fun. Yellow is associated with intellect and reasoning. Too much yellow is known to cause agitation, apprehension and anxiety, especially in people already experiencing stress.
Green: nature, healing, freshness, quality
Green is the colour of nature. It symbolizes balance and growth and encourages stability. It is used in marketing to signify natural and organic health and healing. It can also be the colour of greed and envy.
Blue: trust, peace, loyalty, competence
Blue is the colour of peace. It represents trust and serenity. It is calming, reducing fear as well as appetite. Blue is seen as trustworthy and dependable, so it is used often in marketing, especially for airlines and business. Blue can be seen as mature and sometimes boring or rigid.
Purple: royalty, luxury, spirituality, ambition
Purple is the colour of the spirit. It signifies imagination and spirituality. It can be creative, individual, immature or impractical. Purple symbolizes quiet dignity and tranquility. It represents wealth, royalty and fantasy.